LAS VEGAS, Nev.– This year’s 55th edition of the massive Specialty Equipment Market Association (SEMA) show had a different, more grassroots vibe with a few major manufacturers not taking part this time around. Regardless, thousands of industry insiders flooded the Las Vegas Convention Center the first weekend in November to see the latest and greatest ideas that the automotive aftermarket has on tap in the coming year. Perhaps not surprisingly, the Bronco led the parade of modified Fords that covered the multitude of display areas at the show.
SEMA is a professional trade association whose mission is to support the needs and growth of the automotive aftermarket industry. Its huge convention in Las Vegas each fall is meant to showcase everything from high performance parts, wheels, tires, and go-fast goodies to replacement parts, body shop equipment and tools.
For the first time in recent memory, neither Ford, GM, Honda or Hyundai had a corporate footprint at SEMA this year, although private entities proudly displayed new custom builds of nearly every brand and nameplate imaginable. “We are proud to support the automotive aftermarket industry and collaborate closely with its members,” Ford had said in an official statement. “However, we are taking a new approach to the SEMA show. Instead of our traditional display, we look forward to showcasing our winning portfolio of vehicles digitally online as well as at Ford events and shows.”
Ford super-enthusiast and FordPerformance.com contributing photographer Mark Storm attended the SEMA show this year to get a first-hand look at the Ford builds on display there and capture many of them through his camera lens for us. We’ve chosen some of our favorite shots to share with you in the gallery below:
FORD PERFORMANCE PHOTOS / COURTESY MARK STORM