DEARBORN, Mich. – For adventure-seeking Bronco and Bronco Sport owners, school is in session this summer. Bronco®, the outdoor lifestyle brand of Built Wild and only-4x4 SUVs, opens the doors – and the trails – at three new Bronco Off-Roadeo schools beginning Aug. 16. Vehicle owners and order holders can reserve their adventure today.
Following the debut of Bronco Off-Roadeo Texas at Grey Wolf Ranch in Horseshoe Bay, Texas earlier this summer, the three new locations are Bronco Off-Roadeo Moab at Red Cliffs Lodge in Utah; Bronco Off-Roadeo Nevada on Mt. Potosi, near Las Vegas; and Bronco Off-Roadeo New Hampshire at Gunstock Mountain Resort in Gilford, New Hampshire.
“When we were choosing locations for our Bronco Off-Roadeo schools, regional diversity was important, as was varying topography,” said Dave Rivers, Bronco brand marketing manager. “But at the heart of our strategy was finding the most epic locations to give Bronco owners the best outdoor experiences possible. The sceneries at all four locations are simply amazing.”
Each Bronco Off-Roadeo experience will put off-roaders to the test* across miles of curated trails during an extended one-day, 10-hour session, while teaching them about the capabilities and performance of their all-new two- and four-door Bronco SUV or Bronco Sport Badlands™ and First Edition SUV. Bronco and Bronco Sport owners can leave their vehicles at home when they visit a Bronco Off-Roadeo location, instead driving a model provided that’s similar to their own.
In addition to Bronco Off-Roadeo Texas, adventurers can choose which adventure suits their travel plans and desired off-road experience:
Bronco Off-Roadeo Moab
An unrivaled destination for off-road trails and outdoor pursuits such as, mountain biking, hiking and river rafting, Moab presents an epic Bronco Off-Roadeo location. Basecamp is at Red Cliffs Lodge and then you’ll set off to the ORX training course and some of the most diverse and challenging terrain, with dozens of trails roaming in every direction to take on the region’s steep ledges, narrow canyons, sand, mud, and even snow.
Bronco Off-Roadeo Nevada
Located just 30 minutes from the Las Vegas strip, this location on Mt. Potosi lives among the rocky washes and rolling two tracks of the Great Basin and Mojave deserts. With a long and storied history of Baja-style racing, the state’s remote and weathered terrain includes side tilts and rock shelves that provide the perfect landscape to experience Bronco and Bronco Sport.
Bronco Off-Roadeo New Hampshire
With stunning views of Lake Winnipesaukee and the Belknap Mountains, this location at Gunstock Mountain Resort in Gilford, New Hampshire features a purpose-built ORX training course that traverses alpine ridges, dense woodlands, and rocky countryside. The off-road trails are uniquely carved through the gorgeous mountain-side, with a combination of higher-speed two tracks and rock-filled, steep climbs surely to get your adrenaline going.
Each location features off-road courses expertly designed and curated with the assistance of legendary names in off-roading, such as Professional Fun-Haver Vaughn Gittin Jr., King of the Hammers champion Loren Healy and renowned off-road experiential manager Bob Burns. The four locations are designed to challenge attendees with hardcore desert running, rock crawling and trail riding.
Geared for off-road novices and experts alike, the program starts with a 90-minute hands-on tutorial designed to educate owners on features such as Trail Control and Terrain Management System™ with G.O.A.T. Modes™ (goes over any type of terrain). On properly equipped Bronco two- and four-door models, owners get to try out available off-road technology tools like the, stabilizer bar-disconnect, One-Pedal Drive, Trail Turn Assist, front and rear differential lockers, and 360-degree camera system with spotter view.
Tutorials are led by trail guides who will highlight design and technology features, helping Bronco owners learn to better navigate off-road courses and explore rugged trails. The experience covers trail etiquette and recovery techniques, including how to equip and use gear like recovery straps, winches, and hi-lift jacks. Owners can venture out on two- or four-hour trail drives designed to challenge their off-roading skills while highlighting their vehicle’s capability.
Through specially curated adventure extensions, Bronco owners can purchase added outdoor activities, such as kayak, fly-fishing, whitewater rafting or mountain biking excursions.
Attendees are responsible for transportation to and from the experience, as well as overnight accommodations. Friends and family members can join for a fee, as can other non-Bronco owners. Each Bronco Off-Roadeo location offers stay-and-play packages with area hotels or resorts, such as Horseshoe Bay Resort, a premier, lakeside golf resort near the Texas venue.
Initial registration is only open to owners and order holders of a Bronco two-door, Bronco four-door or Bronco Sport Badlands and First Edition vehicle. Order holders awaiting the arrival of their Bronco two- or four-door SUV can get behind the wheel of a Bronco before taking delivery their vehicle and will also receive a $250 voucher to use toward gear from the Bronco Off-Roadeo, or to apply to the cost of bringing a guest with them or toward optional adventure experiences.
Visit the Bronco Off-Roadeo website to learn more. Visit the Bronco Off-Roadeo reservation website to reserve a spot at the Horseshoe Bay location. To learn more about Bronco and Bronco Sport, visit Ford Motor Company's website.