Last month we told you that in order to help clubs and enthusiasts stay connected to the Ford loyalist community, Ford Performance has begun posting our weekly Enthusiast News directly on www.FordPerformanceClubConnect.com -- so you can check it out the next time you’re online without sorting through your email inbox. But improvements to our Club Connect website now go a bit further by adding even more functionality to registering your club with Club Connect.

If you’re a Ford enthusiast in the know and take part in the car club world, then by now you should have heard about Ford Performance Club Connect. This innovative program and FordPerformanceClubConnect.com website can help all Ford and Mustang enthusiasts get connected with both Ford Motor Company and each other. Only those clubs who register with the program are eligible for no-cost promotion and support from Ford Performance, so you owe it to members of your Mustang or Ford vehicle club or online forum to register and appear on our Ford enthusiast online club map. All it takes is a visit to www.FordPerformanceClubConnect.com and a single click on the “Register Your Club” link. Once you fill out the form and hit “Submit,” you’ll be notified within just a few days of your acceptance in Ford Performance Club Connect -- it’s that simple, and it’s FREE!

The primary goal of our Ford Performance Club Connect program is to get everyone to register their club – at no cost – and get themselves on our Ford enthusiast group map so that we can all connect with each other. Once there, you’ll be able to see all of the other clubs and groups who have registered in your region – not just Mustang clubs, but ALL Ford vehicle organizations – including all of you who are part of any Ford vehicle Facebook Group. Why? Because connecting your Facebook Group with more owners and fans makes your group more visible in the hobby – and registering with Club Connect will link your online group with participants who may never have known that your group exists.

And now, registering with Club Connect also gives you Ford licensing approval for your club name and logo, as well as info on securing approved club merchandise – so there no need for additional steps. And use of our Club Connect map can be key whenever you plan a club or group activity, as you can see what other clubs and groups are in your area that you may wish to contact and ask to join you at a show or event. It also allows Ford Performance to see all the clubs and groups in a certain area, so that when we are coming to town or planning a special Ford event in your city or state, you and your club members can be contacted to participate.

It takes only a few minutes for a club principal or board member to register your club and establish a direct link for your members to Ford Performance -- and now you can also register your group and logo with Ford Licensing all in the same process. Have a product or parts question that you want answered? Wish you could get some free club event promotion in our weekly “Fast News” e-blast that goes out to more than a quarter-million Ford fans each Thursday? Looking for event coverage for your show in the Enthusiasts section of FordPerformance.com? Hoping you could find a cool Ford goodie-bag or door-prize item, or a banquet guest speaker? How about requesting on-site show support with an appearance by our Ford Performance Club Connect Meet & Greet tent, along with FREE Mustang poster giveaways for all show attendees? Individual requests are reviewed on a case-by-case basis, but they can ONLY be awarded to clubs who are registered.

So go to www.FordPerformanceClubConnect.com and click on the “Find Your Club” link to see if you are on the map. If not, then act now to register your Ford-based club or Facebook Group so that you can join this special program -- all backed and supported by a real enthusiast staff managed by Ford Performance. If you have questions or want more info, you and your members can always email us at ClubHub@Ford.com, or can simply call our Ford Performance Info Center, toll-free during regular business hours, at 1-800-FORD-788 (800-367-3788).

So what are you waiting for? Get online and make sure you’re connected. Then plan to enjoy your performance Ford this year so that you can discover the fun and all of the friendly people involved in the world of Ford Performance. We’re sure that being connected with each other and with Ford will make your ownership experience even more enjoyable!