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DEC 17, 2021 | M-Sport Press Release

SafetyCulture x M-Sport Ford World Rally Team

Safety Culture Logo

UNITED KINGDOM - M-Sport and SafetyCulture have joined forces to enhance operations across the production of M-Sport Ford’s Fiesta WRC and Fiesta Rally2 cars. As we continue to advance vehicle performance, SafetyCulture will help drive forward hybrid elements for the 2022 season.

SafetyCulture is a global technology company that supports high performing teams across the world to get better every day. Its flagship product, iAuditor by SafetyCulture, is a cloud-based system that allows teams to perform checks, report issues, capture data and communicate fluidly. Users can create smart inspection forms, assign tasks and easily surface information with real-time analytics dashboards. In short, it helps improve the quality, efficiency, and safety of operations. 

Team Principal, Richard Millener, said of the partnership: 
“SafetyCulture’s iAuditor platform allows us to create bespoke checklists tailored to our build and preparation processes for WRC and Rally2 activities. We’ll be rolling out the technology to additional departments and 2022 Hybrid rally elements. Safety and fault prevention are two fundamental factors that are significant contributors to our performance. We are constantly looking for opportunities to improve safety standards, which in turn gives the entire team more confidence to push the performance boundaries of the car.

"SafetyCulture helps us to underline this confidence by providing a transparent timeline of car builds that reveals where we can improve and hone in on error prevention and the assurance that crucial tasks have been completed to world championship level standards. When we are competing for tenths of seconds, increasing available development and testing time is key. iAuditor supports this by streamlining our verification processes, and reducing our lead times which allows us to focus on critical development work.

"The system is cloud-based so anyone can access a checklist anywhere in the world. Rather than waiting for an update from a member of a build team, I can just check progress via iAuditor to see the status. We can also communicate and clarify anything within the app which just gives us another edge over our competitors.”

As our Official Workplace Operations partner, SafetyCulture is proudly featured on M-Sport Ford’s Fiesta WRC and Rally2 cars and race suits of M-Sport’s official drivers.

Read more about how M-Sport is driving towards better with SafetyCulture here.

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