• The first-of-its-kind production desert racing Bronco, built in partnership with Multimatic, will compete for the first time in Baja Mexico.

• Brad Lovell, Off-Road Hall-of-Fame racer, will be wheeling his DR with brother Roger.

• The team will take part in a six-day stage rally coursing through the desert of the Baja California peninsula.

Ensenada, Baja California – April 15, 2024 – Amidst the rugged expanses and formidable challenges that characterize the Baja terrain, the Mexican desert is set to play host to a new contender: the Ford Bronco DR. Representing a fusion of legendary heritage and cutting-edge engineering, this debut marks the first time the Coyote-powered Bronco will see competition. Off-road racing legend Brad Lovell will gear up to tackle the trails behind the wheel of his DR April 26-May 4.

The off-road rally spans over 1,000 miles of unforgiving terrain in the Baja California Peninsula of Mexico. Renowned for its diverse landscapes, unpredictable weather, and demanding course that closely mirrors that of the Baja 1000, the spring competition still stands apart. While November’s Baja 1000 is a sprint, with all competitors racing to the finish, this a stage rally — it’s both a six-day test of endurance during which teams race from point-to-point each day, and a week-long celebration of off-road culture, community, and tradition.

Brad Lovell, whose name is synonymous with off-road excellence, brings an illustrious career spanning decades and a record-breaking list of victories, including many on the peninsula. Lovell is ready to kick up more dust on the Baja trails behind the wheel of his DR — and, more importantly, have fun doing it.

"I'm incredibly excited to race the Ford Bronco DR in Baja," said Lovell. "The Bronco DR is a blast to drive and an absolute beast in the dirt. Bronco has such a storied history in Baja and I can’t wait to be part of its continuation."

Mark Rushbrook, Global Director of Ford Performance Motorsports, remarked, "Brad Lovell is a true legend in the world of off-road racing, and we're honored he will be the first on the trails with a DR. The Ford Bronco DR is the epitome of our Built Wild mindset, and Brad's experience and skill make him the perfect driver to showcase its capabilities. We hope it’s the first of many DRs to hit the dust."

The Ford Bronco DR, a purpose-built off-road racing machine, is based on the iconic Ford Bronco platform and enhanced by Ford Performance and Multimatic Engineering. It features a bespoke long-travel suspension, SCORE-compliant roll cage, and the renowned Ford Coyote 5.0-liter V8 engine. Designed to excel in extreme off-road conditions, the Bronco DR delivers unparalleled performance, durability, and agility, making it the ultimate choice for off-road enthusiasts and racing professionals alike.

For those inspired by Lovell's epic journey in Baja, the Ford Bronco DR is available through Multimatic, Ford's trusted partner in building high-performance vehicles.

For more information about the Ford Bronco DR, visit https://www.multimatic.com/vehicles/competition-track-vehicles/ford-bronco-dr 

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

About Ford Performance

Ford Performance is based in Dearborn, Mich. It is responsible for Ford’s performance vehicle development and major racing operations globally, including NASCAR, IMSA, SRO British GT, FIA World Rally Championship, Supercars Championship, World of Outlaws, Ultra4, SCORE-International, FIA Rally-Raid, Formula Drift, NHRA, Rebelle Rally, Thailand Super Series and our latest commitment in Formula 1 with RedBull Ford Powertrains. Ford Performance also maintains a constantly evolving fleet of electric performance demonstrators to showcase the limits of electrification technology. In addition, the organization also oversees the development of Ford's racing engines, as well as the outreach programs with all Ford Clubs and Ford enthusiasts. For more information regarding Ford racing's activities, please visit Performance.Ford.com or follow @FordPerformance on Facebook, Instagram, Threads, Twitter, TikTok and YouTube.

About Multimatic

Multimatic is a leading global automotive engineering and manufacturing company that specializes in delivering innovative solutions for the automotive industry. With a proven track record of success in motorsports and high-performance vehicles, Multimatic is a trusted partner of Ford Performance and a key collaborator in the development of the Ford Bronco DR.