DETROIT, Mich. – The Detroit Autorama, also known as “American’s Greatest Hot Rod Show” takes place every year at Cobo Center located along the banks of the Detroit River. The show highlights hot rods, resto mods, rat rods, customs, classics, muscle cars, motorcycles and everything else in-between. This is an event where you can get a true sense of the Detroit automotive culture and even experience the spirit of The Motor City itself.
The very first Autorama took place on January 31st 1953, at the University of Detroit Memorial Building hosted by members of the Michigan Hot Rod Association (MHRA) who displayed a few dozen of their cars at the show. After attending the 66th Annual Detroit Autorama over the March 2-3-4, 2018, extended weekend, it’s clear to see this show is bigger than it has ever been, bringing in hundreds of cars and more than 150,000 attendees over the three-day show period. If you’ve never had the chance to attend the Autorama in Detroit, take a look at our photo gallery below and we’re sure you’ll want to mark it on your calendar for next year.
Ford Performance knew that our own roving car-show photographer, Ford marketing retire Bill Cook, spent a long time at this year’s show and took some 500 photos of the cars on display. In the process he was able to photograph all of the notable Fords that he found in attendance there so that we could share some of our favorites with you in the gallery below:
FORD PERFORMANCE PHOTO GALLERY / COURTESY BILL COOK