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DEC 6, 2017 | Ford Motor Company Press Release

Psyched Up to Succeed; How Using a Racing Driver’s Mindset Can Help You Win at Life

Psych4

DEARBORN - Whether you’re giving a big presentation or in an important job interview, zoning into the same high-performance mindset as a racing driver could be the key to succeeding in high-pressure situations.

This is one of the findings of new research that seeks to uncover the secrets of racing drivers’ brains. The study, commissioned by Ford, concludes that simple brain training techniques can help everyone reach peak performance both on and off the circuit.

Researchers from Ford and King’s College London used EEG (electroencephalography) headsets to analyse the brain activity of professional racing drivers as they took on a racing simulator. Drivers included five-time FIA World Rally Championship winner Sébastian Ogier and three-time FIA World Touring Car Championship winner Andy Priaulx – racers who both know how to succeed under pressure.

Everyday drivers were then monitored performing the same task – crucially, some had performed mental preparation exercises in the lead-up to the activity, and some had not.

“The study data revealed that when travelling at high speed and in a state of high focus, racing drivers’ brains performed up to 40 per cent better when it comes to ignoring distractions than yours or mine,” said Dr Elias Mouchlianitis, neuroscience researcher at King’s College London. “The interesting thing we found, however, was that when normal people performed some simple mental exercises, they were also able to reach this higher level of performance.”

Simple breathing and meditation exercises, plus a visualisation technique that uses keywords to describe the task ahead, saw normal drivers improve their focus and performance by as much as 50 per cent.

“When things get tough and the pressure’s on that’s when you need to get in this zone, and the good guys, the successful racing drivers, are able to do that whether that’s on the track or off it,” said Priaulx. “Racing drivers aren’t necessarily born with this skill; our experiment showed that simple mental training ahead of a task can help anyone to improve focus and ignore distractions, making them more successful at the task in hand.”

Based on the research, Ford is now developing an EEG-equipped racing helmet for its professional drivers, where brain activity data can be transmitted back to the team during a race alongside other in-car car telemetry. While physical attributes such as hydration and heart rate are already monitored, Ford believes that understanding the driver’s mental state during a race – and making decisions accordingly – is the next frontier in performance.